Responsible for analyzing, reporting and updating of client websites, with the goal of improving quality, rank, and increasing lead volume. Developed, managed, analyzed, and reported on Paid Search campaigns for clients.
Digital Advertising - Create and manage Google Adwords campaigns with a budget totaling over $31,000 per month.
- Continuously test landing pages, ad copy, targeting, and other aspects to reach an optimal cost-per-acquisition (CPA).
SEO - Develop, implement, and analyze SEO campaigns for all digital clients.
- Execute monthly tasks to conform to best SEO practices, with the goal of building organic traffic. Report monthly on campaign performance.
Customer Acquisition - Test and optimize the sales funnel on client sites.
- Conduct UX and conversion split testing. Create user segmentation. Develop reliable conversion tracking methods through various mediums.